Bonjour! I'm LP,
a freelance creative director/designer based in New York & Nuevo Mexico working with brands, agencies, & entrepreneurs from all over the world.
Needless to say, I love to travel.
With 20+ years of product development, management, and design experience for creative consumer brands and services, my background is branding. I was formally trained at Parsons School of Design and Pentagram Design in New York City.
My first love was Tangerine where I served as Creative Director for almost 18 years. I specialized in global projects maintaining both current brand integrity and realizing brands for startups and business development. My teams are responsible for design initiatives for notable clients including Brooklyn Children’s Museum, Rice University, the Whitney Museum, Cara Franco, Time Out New York, Martha Stewart Crafts, the City of New York, The City of Albuquerque, Choice Hotels and Augsten Regensburg.
A frequent speaker and design judge, I travel to meet with up-and-coming design students at Art Centers across the country. My work has been published in design books such as Brand Necessity, Sign Gallery, and Grid Use, and featured in re:D (Regarding Design).
Let’s build beautiful,
meaningful things together.
BFA in Communication Design from Parsons School of Design in New York City