Our team had a LOT of fun working on the rebranding. 

We approached our rebranding as we approach our technology projects. We knew that by doing due diligence early, the brand would take shape correctly. Through weekly meetings, we went step by step through a company analysis. We conducted stakeholder interviews with the leadership team, and noted any key messages our clients care about or needed to hear. We conducted a brand audit, evaluating what our current brand was doing to convey these messages, if at all, and then how these could be improved upon. We found that it was imperative to have this cross-team communication internally to make sure that executives, sales, tech, and communications teams were all on the same page in terms of understanding who our clients are and the vendors they work with, why they want to work with GlitterToos, and how we can answer their questions and demonstrate our value.