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CASE STUDY:
Ouchies Bandages
More than just a bandage brand, Ouchies™ was designed to make a statement — down with boring beige! Specifically, it goes above and beyond a simple bandage and provides a way for kids to show their style while hiding an ugly cut. Ouchies™ Bandages are useful, loved and bright but their brand was in desperate need of a refresh.
Challenge:
The First Step is the Hardest
Ouchies™ Bandages already had a small following due to its niche market and standout on shelves – not to mention their durability. With a dedicated following on the east coast, Ouchies knew it had fans across the country due to a steady rise in interstate orders though it’s online store. However, it had no luck trying to break into the large retailers and was looking for an exit.
New Look For An Old Boo Boo
Because Ouchies™ Bandages knew their product was loved by so many, there seemed no need to change the brand’s name. They needed a fresh new look and extensive brand collateral to break into a larger buyer market where they would compete with the status and swagger of other health and beauty brands.
Solution:
Unique Artwork & True Heart Messages
We supported brand with new assets including unique artwork and story telling. The artwork created for the Ouchies™ brand was designed by a team of five artists that produced illustrations specifically for each bandage line and was seen nowhere else in the world.
We then pressed on the heartstrings with an Ouchies™ for Others line: the first program of its kind: A special line of bandages designed to help others. An essential component to the Ouchies™ for Others program was our partnerships with outstanding organizations.
100% of the profits from this program benefit our partnered organizations.
“We knew LP & her team was the group for us as soon as we saw the concepts. She got us.”
Jennifer Saporta, Head of Marketing, Ouchies Bandages
Results:
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11 months following the rebrand and messaging campaigns begin, Ouchies™ Bandages received its first deal with a major nationwide retailer.
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The new brand was combined with the Ouchies™ for Others campaigns in New York and sponsorships in various partnerships to boost awareness.
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Ouchies™ provides unique artwork and on-trend bandages for kids and tweens and now holds licenses for brands including Mr. Men Little Miss, Mad Libs, the Natural History Museum and D.A.R.E.
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52% more online sales began channeling into the Ouchies.com store from across the country and they had interest in from the health & beauty sector – their biggest potential market.
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19 months following the rebrand and messaging campaigns begin, Health and beauty products licensee the Cosrich Group has acquired the Ouchies™ Bandages brand in a move to expand its first-aid product line
Rebrand
We delivered: new logo design & brand lock-ups, a guideline, a copy style guide, new product artwork and packaging, licensing contracts, campaign messaging and a boot-strap brand awareness strategy and schedule that the company would execute in house.
let's talk.
lp@lynnplatow.com. // 646/ 450-8635
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