Albuquerque, New Mexico //
When the trendy Silver Lofts in Downtown Albuquerque needed some signs, not just any signs would do. The Lofts are located in the heart of Albuquerque’s vibrantly developing West End neighborhood. The West End is an established, pedestrian-scaled residential neighborhood with mature trees and rich New Mexican architecture wonderfully situated between downtown and Albuquerque’s historic Old Town Plaza and museum district with its fine shopping and Albuquerque’s three major museums—the Fine Arts Museum, Natural History Museum and Children’s Museum.
The signs couldn't be an eyesore or interfere with the beautiful, colorful architecture. So we built a series of wayfinding that would compliment the structure and support the character.