FOR IMMEDIATE RELEASE
LYNN PLATOW, FOUNDER OF TANGERINE CAFÉ DESIGN GROUP,
LEAVES FIRM TO BECOME CHIEF BRAND OFFICER AT SKIPTI
Albuquerque, NM, February 2018 – Lynn Platow, who founded Tangerine Café Design Group more than 18 years ago, has announced that she is leaving the agency to become the Chief Brand Officer (CBO) at Skipti (www.skipti.com). A partner at the soon-to-launch Skipti since its inception in October 2015, Lynn will officially be leaving her longtime leadership position at Tangerine effective on February 19th in order to take on the CBO role at Skipti, which will be launching in Boston in June -- leaving the company in the talented and dedicated hands of the team she has carefully cultivated and trained for nearly two decades.
Skipti is a unique new platform to offer peer-to-peer online rental service. Designed to connect owners of all types of household goods with those interested in renting them, Skipti facilitates rentals of practically anything – and is similar in concept to Airbnb. The company, which is based in Albuquerque, is headed by longtime Albuquerque entrepreneurs Rich and Ioana Engstrom.
A creative development executive with more than 20 years of product development, management, and design experience for creative consumer brands and services, Lynn was formally trained at Parsons School of Design and Pentragram Design in New York City. She founded Tangerine Cafe Design Group, a New York based independent design consultancy specializing in brand development and communication design, in 2001 -- serving as its Creative Director and leading project teams. During her long career at Tangerine, her teams were responsible for design initiatives for notable clients including Brooklyn Children’s Museum, Rice University, the Whitney Museum, Cara Franco, Time Out New York, Martha Stewart Crafts, the City of New York, The City of Albuquerque, Choice Hotels and Augsten Regensburg. In addition, as a frequent speaker and design judge, Lynn travels to meet with up and coming design students at Art Centers across the country, and her work has been published in design books such as Brand Necessity, Sign Gallery, and Grid Use, and featured in re:D (Regarding Design). She holds a BFA in Communication Design from Parsons School of Design in New York City.
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