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  • Brand Projects (Six Weeks)

    Build or elevate your brand. Deliverables include a logotype, an icon, a color palette, body and header copy typefaces, and a unique "voice" style for your brand. I'll present this in application or mockup to showcase the brand in a mixed-use setting.

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Blog Posts (105)

  • Happy Birthday, Helena Tazmania!

    I'm lucky. My dogs have a beach house and I get to spend a good amount of time working and living in Cape May, New Jersey. This time is special. It's Helena's birthday. Saturday is Helena's birthday. We are celebrating ten years. Over the past decade, Helena has been by my side through thick and thin, accompanying me on countless adventures and filling our home with love and joy. A Decade of Adventures: From coast to coast, Helena and I have traversed the country, em-bark-ing on road trips that have taken us to the most picturesque landscapes and charming towns. We've hiked in the mountains and lounged on sandy beaches. Through it all, Helena has been my steadfast co-pilot, always ready for the next adventure. Our bond runs deep. Over the past ten years, we've developed a special connection built on trust, companionship, and unwavering loyalty. Helena's intelligence and sassiness never fail to bring a smile to my face, and her occasional playful antics remind me to embrace the simplest joys in my life. Here's to many more years of laughter, love, and unforgettable moments with my girl one. Happy 10th birthday, Helena Tazmania. Thank you for a decade of love, loyalty, and cherished memories. Your special day will be filled with treats, belly rubs, and all the happiness in the world. Here's to many more years of wagging tails and unconditional love. Cheers to you, my dear girl. Nine Birthdays + 1 Theo's Costume Party Helena's 9th Helena's 4th

  • Hanging with the Birds

    First trip of the year, Bluffton, South Carolina. OK, so I didn't really "hang with the birds" on this trip, but I did hang with Lucy Rosen, a longtime friend, client, and colleague. Lucy's work is sensational, so when she asked me to design a business card to represent her work, I was both honored and challenged. My primary goal was to encapsulate the essence of Lucy's exceptional photography skills, particularly in her captivating captures of nature and birds. I sought to create a visual narrative that not only mirrors her brand but also teases the viewer into the profound intricacies of her photographs. This design isn't just a card; it's a view through her lens into Lucy's world of mesmerizing imagery, inviting each recipient to immerse themselves in the beauty she seems to effortlessly capture through her lens.

  • Inspired by Armenia

    Full of flavor and design, Armenia is a country nestled in the South Caucasus region of Eurasia. It is beautiful and boasts a rich history and a vibrant cultural heritage. I was fortunate enough to spend some time in Yerevan, one of the world's oldest continuously inhabited cities, with a history dating back to 782 BC. One of Armenia's most prominent features is its stunning landscapes, which range from mountainous terrain to lush valleys. Mount Ararat, an iconic symbol of the nation, holds cultural significance as the supposed resting place of Noah's Ark, as mentioned in the Bible. Having faced numerous challenges throughout its history, Armenia has a resilient spirit, and Armenians have preserved their unique identity and traditions. The Armenian people have a rich cultural heritage, with a language that has its own distinctive alphabet, one of the oldest in the world. Their contributions to literature, art, and music reflect a deep connection to their history and a strong sense of national pride. More importantly, spending time with my team was the highlight of the journey. Yervand and Lilit headed the adventures, and the time spent with them is unforgettable. Daniel, Grisha, Artyom, Narek & Narek, Nelli, Gayane, Armen & Armen, Vahan, Artak, Hovhannes - Thank you for spending so much time showing us around. And should we talk about the food for a moment? Hospitality is a cornerstone of Armenian culture, with guests often being treated to an abundance of food and warm welcomes. There was no shortage of hospitality and food, both delightful: dolma, lavash, and the famous barbecue known as khorovats. Armenia leaves a lasting impression on those who explore its history, culture, and natural beauty. It's a country that invites you to delve into its past, savor its present, and appreciate the indomitable spirit of its people. This collection flows from the heart and is dedicated to our unforgettable time spent in Armenia. It was a special trip, and it is now in my heart forever.

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Other Pages (183)

  • ERIC LINDSAY | LP Platow | Designer

    ERIC LINDSAY REMARKABLE MAN. BRILLIANT INNOVATOR. BELOVED HEART. ​ Eric Lindsay, 41, beloved husband, son, brother, brilliant engineer & colleague, died on January 16, 2021. He was born on February 16, 1979, in Jersey City, NJ, to Robert and Jean Lindsay (Sommers). He is survived by his wife Lynn Platow; mother Jean Sommers, and brother Shawn Lindsay. Eric Lindsay is remarkable. He will be remembered as the larger-than-life man he is. His strength, wit, and intelligence always at the forefront. He had a big heart for his family— for me. Oh, I love him, and he loved me. Not in spite of me, but because of me. The space missions were his life's work. Eric was 41 when he died on January 16, 2021, but in that short time, we had already lived a lifetime together. Some take decades to learn to be a good person, but Eric was efficient. He was never mean. He was honest. This was simply because he unapologetically himself and had nothing to prove. He was cocky and sarcastic. He was gruff. He would throw down when needed. He wasn't afraid to be wrong, but he was very rarely wrong. He had a knack for things and he knew it, and he loved it. Nothing got in Eric's way and nothing got him down. He stayed deliberate and stayed the course. He was scary and intimidating to some, but if you were worth a damn, he'd give you a chance. He didn't judge, but he could see. He had no time for BS. He had all the time for the things that were important. He had patience. Never a pushover or sweet, always solid. He was a force. The world heard his voice and his laugh - he'd clap so hard when he laughed at his own wit that your ears would ring! But he never did anything for himself. He lived for the project, and the life we had together. Eric was cultured. He read libraries of books. He was an incredible cook. We lived around the world. Eric never judged anyone that had a difference of opinion. He loved the intelligent discussion and his circle of friends runs the gamut from NASA to CBGB. He couldn't tolerate deliberate stupidity. He had no time for fugazi. He listened to music he liked, drove what he wanted, shaved sometimes. Titles and recognition were nice, but they didn't define him. Eric is positively in the heavens orbiting the earth. He touched every panel that he sent into space and anyone who knows him knows he surely left fingerprints. The shooting stars we see from earth are usually satellites. So the next time we see a shooting star and someone tells you it's so-and-so, we can confidently correct them and tell them that no, that's Eric Lindsay. I raise a glass to you my love, my heart. I love you, Baby. You're my Eric. / Lynn Platow A book of Eric Lindsay's legacy will be printed. ​ Please forward all stories & photos to TheLegacyOfEricLindsay@gmail.com

  • Brand + Cafe Signage

    Go Go Brand Development, Signage LP Platow, Designer Brand + Cafe Signage Buongiorno Bagels // Palm Harbor, Florida Brand Development Introduction: In the bustling streets of Palm Harbor, Florida, amidst the aroma of freshly brewed coffee and the chatter of locals, Buongiorno Bagels emerged as a beacon of breakfast happiness. This case study delves into the journey of Buongiorno Bagels, a brand that redefined the art of bagel making and carved its niche in the competitive food industry. Background: Buongiorno Bagels was founded in 2017 by Frank Quattromini, a New Jersey native with a passion for baking and a dream to bring authentic New York-style bagels to Palm Harbor. They identified a gap in the market for high-quality, handcrafted bagels made with locally sourced ingredients. With determination and a secret family recipe, they set out to establish Buongiorno Bagels as a household name in the neighborhood. 2019-0125 Challenges: Competition: Palm Harbor was already teeming with mediocre bagel shops, both traditional and modern. Buongiorno Bagels needed to differentiate itself to stand out in the crowded market. Brand Recognition: Being a new entrant, building brand recognition and establishing trust among customers posed a significant challenge. Operational Efficiency: Ensuring consistent quality while managing operational costs and maintaining efficiency in production and service was crucial for sustained success. Strategies: Authenticity and Quality: Buongiorno Bagels focused on authenticity, hand-rolling each bagel and using only the finest ingredients. Their commitment to quality set them apart from competitors. Community Engagement: The founder actively engaged with the local community, participating in events, sponsoring fundraisers, and collaborating with nearby businesses to increase visibility and support. Efficient Operations: Implementing streamlined processes and investing in staff training ensured smooth operations, minimized waste, and optimized resource utilization. Results: Strong Brand Identity: Through consistent messaging and community engagement, Buongiorno Bagels established a strong brand identity synonymous with quality, authenticity, and community involvement. Growing Customer Base: Word-of-mouth referrals and positive reviews led to a steady increase in customers. Buongiorno Bagels became a favorite spot for daily commuters and tourists alike, attracting a diverse clientele. Conclusion: Buongiorno Bagels journey from a humble neighborhood bakery to a thriving brand is a testament to the power of passion, innovation, and community engagement. By staying true to their values and continuously adapting to the evolving market, Buongiorno Bagels not only carved its niche but also became a cherished institution in the hearts of its patrons.

  • [[ Finacorp Securities ]]

    Go Go ​ -- COMING SOON -- [[ Finacorp Securities ]] ​ ​ ​

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