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Go Go Design LP Platow, Creative Direction Britt Archuleta, Designer NMMFA Annual Report New Mexico Mortgage Finance Authority // Albuquerque, New Mexico Annual Report Design, Brand Management Albuquerque // New Mexico NMMFA Annual Report Design and Production Management The New Mexico Mortgage Finance Authority is a self-supporting quasi-governmental entity that provides financing to make quality affordable housing and other related services available to low- and moderate-income New Mexicans. Using funding from housing bonds, tax credits and other federal and state agencies, MFA provides resources to build affordable rental communities, rehabilitate aging homes, supply down payment assistance and affordable mortgages, offer emergency shelter and administer rental assistance and subsidies. MFA partners with lenders, REALTORS, nonprofit organizations, local governments, tribal communities and developers throughout the state to make these programs and services available to all eligible New Mexicans. 2011-0905 Challenge: The New Mexico Mortgage Finance Authority (NMMFA) tasked our design team with creating an annual report that not only showcased the organization's financial performance but also effectively communicated its mission, accomplishments, and impact on the communities it serves. The challenge was to design a report that would resonate with diverse stakeholders, from policymakers and investors to homeowners and community partners. Solution: To meet the challenge, our team embarked on an extensive research phase, gaining deep insights into NMMFA's key initiatives, achievements, and the communities it serves. Drawing inspiration from the NMMFA Brand, we developed a design concept that balanced stability, authenticity and style. The annual report's layout featured clean typography, modern graphics, and vibrant imagery showcasing the beauty of New Mexico. Each section was carefully structured to highlight NMMFA's core areas of focus, including affordable housing, community development, and economic impact. Infographics were used to illustrate key data points and financial performance, making complex information easily accessible and engaging for readers. To enhance transparency and accountability, we included personal testimonials from homeowners and community leaders, providing real-life examples of NMMFA's positive impact on individuals and neighborhoods across the state. Additionally, we incorporated interactive elements in the digital version of the report, allowing stakeholders to explore data and stories in more depth. Result: The feedback for NMMFA's annual report was positive from the stakeholders, who praised its clarity, professionalism, and compelling design. Investors and policymakers gained valuable insights into NMMFA's financial health and strategic direction, while homeowners and community partners felt empowered by the stories of impact shared in the report. The report played a key role in enhancing NMMFA's reputation as a trusted leader in affordable housing and community development. It strengthened relationships with stakeholders and helped attract new partnerships and investment opportunities. Most importantly, the report served as a powerful tool for advancing NMMFA's mission of creating affordable housing opportunities and fostering vibrant communities throughout New Mexico.

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Go Go Wayfinding, Brand Development LP Platow, Designer Brand + Retail Store Signage Party Mania Stores // Henderson, Nevada Retail Signage Design, Brand Development, The brand and design was designed to convey the essence of the brand. Bold, vibrant colors stand out against the backdrop, giving passersby the hint of what's inside. Embedded within the sign are subtle elements that hint at the store's offerings. 2008-0808 Challenge: When tasked with revitalizing Party Mania Stores in Henderson, Nevada, our primary challenge was to carve out a distinct identity in a market dominated by a major competitor, Party City. The goal was clear: differentiate Party Mania to attract customers seeking a unique and vibrant party supply experience while avoiding any resemblance to Party City's branding or offerings. Solution: To achieve this, our team embarked on a thorough analysis of Party Mania's strengths and the competitive landscape. We identified key differentiators, such as personalized service, curated product selections, and a focus on local community engagement. Leveraging these insights, we crafted a brand identity for Party Mania that emphasized authenticity, creativity, and a sense of local charm. In developing retail signage and wayfinding solutions, we took great care to ensure that Party Mania's visual language remained distinct from Party City's. We utilized bold colors, playful graphics, and unique typography to create signage that not only guided customers effectively but also reinforced Party Mania's brand as a dynamic and welcoming destination for party supplies. Furthermore, we strategically positioned Party Mania's signage and wayfinding elements to highlight its unique offerings and foster a sense of excitement and discovery for customers. By showcasing Party Mania's individuality and community focus, we aimed to attract customers seeking a more personalized and authentic party shopping experience. Result: Through our efforts to differentiate the local Party Mania Store from the large corporation Party City, we successfully established Party Mania as a local destination for party supplies in Henderson, Nevada. Customers embraced Party Mania's distinct brand identity and appreciated its personalized approach to service and product selection. By highlighting Party Mania's unique strengths and local connections, we were able to cultivate customer loyalty and establish a strong foothold in the market. Party Mania's revitalized identity not only set it apart from Party City but also positioned it as a beloved community hub for all things party-related. Our collaboration with Party Mania exemplified the importance of strategic branding and differentiation in overcoming competitive challenges and achieving success in the retail landscape. Through thoughtful design and a clear focus on individuality, Party Mania Stores stood out as the place where the locals shop.

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